By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. It is well established in marketing literature that aligning value creation with customers' aspirations promotes satisfaction, repurchasing, and competitiveness. This study employs structural topic modeling and sentiment analyses on online documents to provide an empirical account of value alignment from customers' and service providers' perspectives.
This generates insights into i the attributes valued by customers and service providers, respectively, ii the valence of those attributes, iii the sources of value formation, iv the value alignment between customers and service providers, and v the relative importance of value attributes for budget and upscale hotels. The results indicate that guests focus on interaction, cleanliness, and comfort, while service providers most frequently discuss service-related aspects; however, the first two attributes also affect hotel ratings.
Furthermore, the sources of value differ in terms of valence. These insights show that structural topic modeling is a scalable approach to understanding value from both perspectives. International Journal of Management Studies, Travellers constantly require personalized travel arrangements. They look for specific arrangements depending on whether the trip is for leisure or business. However, some travellers prefer multiple events in their travel schedules, including visiting prime locations or historical places.
Hence, online travel agents OTAs are the most convenient alternative platforms to meet the specific needs of travellers. This study utilizes survey method to examine factors influencing travellers when booking hotels through OTAs. This study collected questionnaires at Penang International Airport, Malaysia. Results indicate five factors, i.
International Journal of Hospitality Management , This study investigates cross-cultural variations in perceptions of hotel services by analyzing online reviews of 3-, 4-, and 5-star hotels in Warsaw, drawing from a dataset of 11, reviews posted on Hotels. It adopts a mixed-methods approach, encompassing 32 nations characterized by diverse Hofstede's cultural dimensions. The study identifies key factors influencing guest satisfaction, including room quality, breakfast, location, cleanliness, and staff performance.
