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With accurate data and actionable insights, we empower our customers to better understand the physical world and gain a competitive advantage. Placer helped us demonstrate that a new location would fill a trade area void and be a win-win for both of us, making them confident to open at National Harbor.
If I can use Placer in its most simple form and sign leases with it, then that says a lot for the rest of the product, where I can utilize void analysis and more. After decades with no new development here in Fox Lake, Placer changed the game. With Placer, we market events more efficiently than ever before, see clear ways to better serve our residents, and have helped our partners land multiple grants to help put on the Christmas City event.
Placer has been a wonderful asset to the Office of Tourism and our community partners. Unless we had someone sit outside 24 hours a day, 7 days a week for the last 5 years, asking each person who they are, where they live, how much they make, etc.
City managers and municipal users are so impressed when I tell them we can give them near real-time data and insights about their residents, employees, and businesses. Without Placer we wouldn't be able to do what we're doing with the level of insights that we are now. It's absolutely incredible what we can do for our customers with Placer data as a guide. I tell my customers all the time: there is no better way for a retailer to make high quality, informed decisions at scale than with Placer.
