What is the recent item you purchased? A pair of headphones? A Bluetooth speaker? A lipstick? Or maybe a pair of jeans. I am sure that you checked out at least a couple of reviews if not more.
This is an era of influencers. With the advent of YouTube, Instagram, Pinterest and other social media websites, people started sharing their feedback on these platforms. Gradually, these people started to influence the purchase habit of their followers. Since they influence what we buy, these people are termed as influencers.
There are different types of influencers. From macro to micro to nano influencers inspire us to make our purchase decisions. A few years back, people who had 3, followers were termed as micro influencers. However, the number of nano influencers has increased in the last few years.
So, now the number of followers that you require to be a micro influencer is at least 10, While some people say that micro influencers should have 10K to 50K followers , some say that the number can be from 10K to K.
Now, this is a question that many of you may be thinking right now. We all know that social media platforms are used by influencers, be it macro or micro, to influence people. However, influencers who are famous on Instagram may not be as famous on YouTube. Similarly, Facebook influencers may not be as known on Pinterest. So, first, you have to understand which medium is suitable for your business.
