Disclaimer: This section has been written for a male audience and to serve the needs of our male readers. It contains information that some female readers might find disrespectful. It is by your own choice that you have arrived here. Certainly, how good your massage experience is depends a lot on the girl who does a job on you. If she doesn't feel like getting tired, chances are that you'll have a lame massage, while to the contrary, when she's pretty and there is a connection, sometimes you can have a surprising experience even though the place looks so so.
However, on average, shops recruit from the same pool of girls and so get about the percentage of pretty or less pretty girls, skillful or less skillful girls. The most decisive factor in getting a good experience at a shop is management and training. An average girl can grow to become a great staff under the right guidance and management, while a super talent could fade away in a lousy shop that simply doesn't care.
Even different shops with the same owner can have very different business cultures amongst the staff and that is usually very hard to change, because girls with poor attitude will 'infect' each other and all become lazy and careless. One important difference between businesses in Chiang Mai is about how well they cater to the needs of foreigners, or what is their main market.
With some massage parlours in Chiang Mai specialized in giving you a happy ending or a body-to-body massage, there are differences in the way they operate and the biggest difference is in their way of management and what market they target at. Thai-style parlours usually have poorer management, are less innovative, and care less about detail and service-mind. The reason why they can exist is because Thai customers also care less and just want to choose a new pretty girl every time and negotiate their way towards cheap sex.
Thai customers' concept of beauty is biased towards white skin and big boobs, Thai men don't like a massage where the girl touches the anus and don't mind a hairy vagina.
