But what is most important to Germans when it comes to friendship, in these uncertain times? Is it really that difficult for women and men to be friends? And with which countries should Germany build closer friendships? This means that every third person lives without such a close social bond outside the family, which corresponds to around 20 million people between the ages of 18 and On average, Germans have four close friends and count twelve people among their extended circle of friends.
Our study also revealed that not only the pandemic, but also its social and cultural fallout have been consequential for friendship. But what makes a good friendship?
Differences between friends may also extend to other characteristics. This is shown by the analysis based on the Sinus-Milieus social model, which categorizes the German population into ten groups of like-minded people against the background of their values and lifestyles. Expeditives tend to think of friendship in terms of experiential or project communities - exciting experiences with interesting people are important, by all means also virtual and not necessarily designed to last.
For the Neo-Ecological, on the other hand, shared, progressive values and a desire to improve the world are an important foundation of social relationships. Can friendships between women and men really work? On the occasion of the International Day of Friendship, the bonds between countries and cultures were also highlighted. To this end, respondents were presented with a list of 22 countries, including the US, China, and European countries.
In Austria, however, personal friendships are also defined more broadly in principle, because Austrians tend to count significantly more people among their circle of friends and acquaintances than Germans. The data used are based on an online survey conducted by YouGov Deutschland GmbH, in which 2, people participated between June 22nd and June 30th, The results were weighted and are representative of the German population aged 18 to SINUS develops strategies for companies and institutions that use socio-cultural change as a success factor.
