To browse Academia. The book explores health resort, spa, and wellness tourism as a branded tourist product, emphasizing the demographic trends such as the ageing European population and increased interest in physical wellness. It discusses the commercialization strategies for integrating these tourism forms in Polish health resorts, supported by research from various academic centers.
The text is organized into chapters addressing theoretical models, comparative studies, and the development of wellness tourism in specific regions like Lower Silesia, reflecting both practical and theoretical dimensions of the topic. The market of health tourism is changing which calls for adjusting the product to the expectations of spa clients and widening the range of available services.
The Marketing Strategy of the Klodzko Land, Orlickie Mountains and Podorlicka Foothills has mapped out the directions of development of the tourist product. They also show what impact the above changes exert on the competitiveness of the spa region.
Chapter 7 begins with a review of existing definitions and typologies of health tourism. Then the main stakeholders of the health tourism market and their impacts on the development of tourist destinations are presented. Finally the chapter presents the health and wellness tourism sector in Russia and discusses trends and challenges. The current paper aims at assessing the extent to which spa tourism developed in Romania after the fall of the communism, and to investigate the typology of Romanian spas in order to identify the drawbacks and opportunities of this sector from the supply perspective.
The wellness offer day spas, destination spas, medical spas, mineral spring spas and hotel spas and the territorial distribution of spa centres within the country are analysed. The current trend is to diversify the offer, with numerous projects for day spas and destination spas within towns, and even resorts offering accommodation, sport and entertainment facilities, as well as spa facilities and programmes.
