Via C. Modern and elegant, with a hint of the Alps. Brightly coloured accessories combined with wood and stone. Cowhide rugs and stylized stag-head lamps are tastefully blended and enhanced with gold and sumptuous burgundy. The result - a welcoming atmosphere; harmonious, comfortable and stylish. The ideal environment either to relax or to work in. The things that an entrepreneur must do today, the issues which he must pay attention to, the notions that he must have to survive and to make his commercial activity survive, are truly very many, I dare say, too many.
And it is not just a problem for the big names, the colossi of industry, but also for a great section of the common population โ merchants, artisans, small niche entrepreneurs. Perhaps the worst factor they hold in common in our times is the lack of specialization, or better said, the fact that everyone wants to know how to do everything. Those who do not accept this, inevitably become a jack of all trades.
Italy, unfortunately, is full of these jacks, people who think they know everything, that they are maestros or better yet, professors in every subject. What a pity that after all, each of us, even the jacks, must then face the market. And that is where the real issues arise.
Enjoy your reading. PR E S E NTAT IO N Timeless atmosphere in the magical world of Vg Concepts like that of elegance and of luxury can be seen through the uniqueness of style as in the absolute quality of the materials used or in the excellence of the workmanship: this is the philosophy, the concept, which lie at the basis of the creativity of the greatest designers and represents the key to their success.
Greetings to all and arrivederci until the next issue. F - VAL. DEI F. You personal information is handled electronically only in order to carry out operational, management and statistical operations. Lapo Elkann never pulls back, for better or worse and, certainly also thanks to a powerful safety net called the Agnelli family as grandson of Gianni; second child of Margherita and journalist, Alain Elkann he came out with his head held high after an experience which would have destroyed people much stronger than himself.
