The end of the year is typically a busy time for media in the U. The final three months of were jam packed with news, sports and entertainment topics galore. The Record is a quarterly report card on how U. While advertisers are constantly tracking changes in consumer behavior to improve the impact of their cross-channel marketing, The Record helps cut through with a unique representation of the time spent with ad-supported audio channels.
Those figures are nearly identical to the previous quarter, with only streaming audio increasing by just one percent. This speaks to the consistent demand for daily audio in the American media diet. This chart shows how Americans spent their time with ad-supported audio in Q4 Explore even more audio insights with the additional data tables here. This chart compares which radio formats have the highest share of listening and how that differs between total radio over-the-air and streaming combined and the radio streaming universe.
It comes as no surprise that, similar to viewing trends surfaced in The Gauge for the final months of the year, both news and sports formats saw increased audience levels. This is expected every four years surrounding national elections, and annually as Major League Baseball playoffs combine with the National Football League season in full gear to peak our interest in sports-talk radio. With the advertising planning season in full swing, brands should consider how audio fits into their media mix.
As we saw throughout , this media type remains a powerful way to engage audiences. But there are differences in how audience segments connect. For insights into how Black consumers are connecting to audio, download our latest Black Diverse Intelligence Series report: Engaging Black Audiences: How brands impact, grow and win with inclusion. The Record provides a quarterly analysis of audio listening behaviors across the total radio universe.
The charts represent average daily usage and share of listening for U. For even more audio data and insights, explore our audio measurement solutions and connect with our team of experts. Explore why independent measurement is crucial for accurate and fair retail media attribution. The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radioβ¦. Get a clear view of the competitive advertising landscape to invest and optimize your media investments withβ¦.
