Peugeot S. Peugeot was the largest PSA brand. Beginning in , PSA began to outline a strategy which entailed the rapid expansion of the company, through both geographic expansion and acquisitions of other car companies.
In December , Peugeot S. On 9 April [ 18 ] they increased their stake of the then bankrupt company to There were some bright spots, however: mainly thanks to the success of the Peugeot and in spite of Talbot sales withering away, PSA surpassed Renault in sales in the domestic French market for the first time in What was to have been the Talbot Arizona became the Peugeot , with the former Rootes plant in Ryton and Simca plant in Poissy being turned over for Peugeot assembly from October Producing Peugeots in Ryton was significant, as it signaled the first time that PSA would build cars in the UK car assembly at Ryton stopped in and the plant was closed.
The Talbot name survived for a little longer on commercial vehicles until before being shelved completely. From to , the Ryton plant also produced the Peugeot saloon. The jobs cut was more than previously announced. Following Dongfeng and the French government each acquiring stakes in Groupe PSA, various cost-cutting measures at the company turned its fortune around and gradually reduced PSA's debt, until the company began to turn a profit beginning in A new CEO, Carlos Tavares , was engaged and began to implement various cost-cutting measures and expanded the model range of all three core brands, alongside the creation of a new brand, DS Automobiles.
In early , PSA unveiled a roadmap detailing its plan to re-enter the North American car market for the first time since The talks were in an advanced stage, but were a surprise to the press and to much of Opel's leadership as they had plans to transform the company into an electric-car-only brand using the platform of the Opel Ampera-e for a wide range of models.
However, due to this amount of debt, it is likely that GM may give the brands to PSA, or sell Opel and Vauxhall at a highly reduced price. Tavares expects synergies a decade after the takeover. Tavares announced that he wants Opel to keep its German brand identity and to embrace it, and that he would leverage Opel's pedigree of German engineering and Motorsport and use the company's heritage to reach markets and customers that may not consider a French car due to perceived reliability issues.
