To help motorists develop their trips - thereby boosting car and tyre sales and in turn - the Michelin brothers produced a small red guide filled with handy information for travellers, such as maps, information on how to change a tyre, where to fill up with fuel, and for the traveller in search of respite from the adventures of the day.
For two decades, all that information came at no cost. Until a fateful encounter that remains a favourite anecdote repeated today, when Andre Michelin arrived at a tyre shop to see his beloved guides being used to prop up a workbench. For the first time in the s, it included a list of hotels in Paris, lists of restaurants according to specific categories, as well as the abandonment of paid-for advertisements in the guide.
In , the guide began to award stars to fine dining establishments, initially marking them only with a single star. Five years later, a hierarchy of zero, one, two, and three stars was introduced, and in , the criteria for the starred rankings were published. Today, the remarkable foresight of the founding Michelin brothers has given the company a vocation that is as relevant in the 21st century as it was in β namely, to make driving, tourism and the search for unforgettable experiences available to all.
For more information on Michelin in Thailand visit: www. There is no entrance fee and purchase necessary to enter all 6 campaigns. The campaigns are open to Stay up-to-date on best restaurants, lifestyle, and events in Thailand and around the world.
If you're here, chances are you know about Michelin's unique restaurant rating system. But how much do you really know about what the coveted Customize your experience by easily adjusting display settings for territory, and currency to suit your preferences! The Plus program provides upgrades and amenities at participating hotels. For this hotel, Plus members will receive:. Non-members can add the privileges at checkout through our 30 day free trial, cancellable at anytime.
