Welcome to Witch Week , a campaign dedicated to exploring how witchcraft, magick and beauty intersect. We are Instagram, we are the industry, we are you and me. Welcoming you then to our big birthday bash: Witch Week. A whole seven days of witchiness, magick, and transformation complete with three huge digital covers. We began to plot Witch Week after being inspired by the etymology of the word glamour, which originates from the Scottish word gramarye around Grimes is transformed into fantasy characters that reflect the beauty and magic of destruction and dystopia by Isamaya Ffrench and Ben Ditto.
Beyond our bewitching covers, we have a cauldron-load of magick; spells, incantations, essays, short films, quizzes, and spellbinding photo stories. The decision to focus on magick was twofold. I found it inspiring to discover how inclusive and personal witchcraft is, and I have found the stories and lessons from young witches touching, and enticing.
Witchcraft now feels necessary. It feels punk. It feels personal. Till has conjured a post-apocalyptic near-future with stylist Georgia Pendlebury. Filmmaker and photographer Benedict Brink and stylist Isabel Bonner, look back, and bring some much-welcomed 80s horror to her short beauty film. Canadian duo, stylist Taylor Thoroski and photographer Etienne Saint-Denis imagine the witch for now : long-nosed, devilish, chic, and seductive. Dabbling with spell-casting yourself?
We have morning routine beauty spells from Grace McGrade for you to try. Photographer Bella Newman has captured the real witches of Brooklyn. If you feel like learning about the future of science and beauty from witch and all-round genius Lauren Bowker who designs hair dyes that see your hair colour change in real-time⦠read this.
Fancy learning about how witchcraft has been co-opted by big business? We speak to the inspiring eco-witches wrangling magick and the power of nature in a bid to save the planet alongside Extinction Rebellion. Harrie Bradshaw took time out of his busy schedule to speak to world-famous mystic Uri Geller about, well, spoons, and how we might all manage to manifest a reverse decision on Brexit if we concentrate hard enough.
