Creators is a broad term for all people pros and hobbyists , producing content on the Internet. The power of individual personalities can be massive. According to the latest data ,. To produce epic content, you can hire full-time staff, partner up with freelancers, or get an agency on a retainer.
Having a full-time content creation team is a great option when you have predictable workflows and a clear-cut niche e. Agencies can handle an equal and sometimes bigger scale of content production with less day-to-day involvement. Though lower supervision can be both an advantage more time to focus on strategy and a downside subpar results. Partnering with freelance content creators is the option growth-driven companies choose as you get both flexibility and a high scaling potential. But running distributed teams requires some managerial magic.
Working with the same top-caliber team is a dream for any Art Director or Head of Creative. You get to cultivate incredible synergy and leverage each other's strengths to deliver award-winning and money-making creative campaigns. Plus, there are several more perks to having an in-house content creation department:. The creator economy is growing bigger year-on-year, with roughly , people now identifying as full-time content creators.
Finding incredible freelance content creators has never been easier and the prospects of doing so are rather attractive:. To meet the surging demand, most advertising and marketing agencies switched to offering on-demand content creation services β from social media content creation to managed podcast production. Working with an agency exposes you to a wider range of creative talent and types of production opportunities:.
Content creation agencies can be great partners in the long run. But the costs can run steep too. Moreover, you should account for the following disadvantages:. Audio, video, visual, or even mixed reality content β you can make your pick and commission the creative services from the following freelance professionals. Content is everywhere and so are the people that produce it. If you want to hire the best freelance content creators, we recommend using Xolo β cut your hiring time down to zero, and let a team of industry experts pair the perfect freelancer s to every unique project you bring.
