And some examples of our public relations. The senior citizen, the pensioner, who increases his pension by decreasing his energy cost by using energy efficient measures in his building, or, what is very important, the younger generation of our town who is getting involved in topics concerning energy technologies.
I made the young ambassadors to the Innovation City. A great public effect in the town was the result. Who is going to profit? The climate, the people, the town, craft and trade and the local service industry, of course. And the trade and industry in the whole area.
That is our current position. We are doing three things simultaneously. We are building a center for information and consultation. And we are realizing the pilot projects, with the partners from the industry and we are working out a master plan to structure the decade and to plan the town building part. The consultation center, ladies and gentlemen, is of immense strategic importance to us because it is out aim to provide a good advisory service for the owners of the buildings.
Therefore, in this consultation center, we tell them: how much energy their building consumes, what they can do to reduce energy consumption, how much they have to invest to achieve this target, when their investment will pay off, where they can get funding and subsidies and which companies are able to carry out the work. What is new about this is that they can get the consultation from one person at one place.
The reason why this is so important is that we can only achieve our target β saving 50 percent of energy emission within 10 years β if we are able to motivate private owners to invest in energy efficiency.
